Only in Lexington
When a horse walks into a bar in France, chaos ensues and the news spreads around the world. But when a horse walks into a bourbon bar in Lexington, Kentucky it’s just another day in the Horse Capital of the World.
So naturally, we decided to bring this classic joke to life as only Lexington can.
This series of short videos features a local equine actor (many thanks to his agents at the Kentucky Horse Park) and is set in a local bourbon bar (even more thanks to Elkhorn Tavern for letting us bring a horse in their bar).
In Lexington, we also claim the distinction of being The Best Place in America to Grab a Drink—a title culminating from 14 bourbon distilleries, renowned bourbon bars and over a dozen craft breweries. This project allowed us to bring our two biggest pillars—horses and bourbon—into one uber-sharable video series.
Each of the four videos puts a Lexington spin on a famous horse joke or idiom, ending with the tagline “Only in Lexington.”
If you enjoyed these videos, this actually isn’t the first time we’ve horsed around. Several years ago, VisitLEX dropped an ad campaign filmed entirely by horses. Check it out here.